Going to networking events can be a great way to make connections for your business, but with so many options out there, it’s easy to get burnt out from networking after doing it for a while.
When I first started networking, I would go to as many business-related events as I could handle. And, I was also setting up coffee one-on-ones with individuals.
I don’t know if your city is anything like mine, but here in Charleston, SC there are a ridiculous amount of options for networking. Plus, with networking resources like this, it’s easier than ever to find events to go to.
Networking was a new experience for me, and I was enjoying it for a while. But after about 9 months of it, I was exhausted and burned out. Not to mention, I wasn’t even seeing good results from my networking efforts.
So, how could I be working so hard – burning myself out – and achieving such minimal results?
How to Avoid Networking Burnout
Networking Essentialism – Do Less!
We can learn something from the book Essentialism by Greg McKeown, which is driven by the mantra of “less but better” in order to achieve greater results. This concept can be applied to any area of life, but when applied to
Taking on an essentialist mindset, will not only help you avoid networking burnout, but it will also help your networking efforts be more effective.
How do you do this? With countless options out there, how do you choose the “better” events to go to?
Ironically, while I was networking, I had 3 separate people – within the same week – offer me the same advice: to niche-down in my business. As one of my mentors, Thomas Heath, often says, “The riches are in the niches.”
Since I do branding and web design, I can technically help any type of business owner, but this new advice challenged me to focus in on a specific industry. I had done a lot of work with Tech companies up until this point, so I decided to niche-down to market specifically to owners of tech start-ups and the like.
Go Where Your Customer Is
I started focused on only attending networking events where this customer avatar would be. Very rarely now do I go to an event that is not somehow tech or entrepreneur-related. This is networking essentialism.
Up until this point, I had
First of all, if you are currently experiencing networking burnout, definitely take the time you need to rest and recover. That’s what I had to do.
Next, you need to choose a smaller niche when thinking about your target customer. Look at who you’ve done business with before or decide now who you would like to do business with.
Narrow down some key characteristics such as business industry, occupation, gender, interests, etc. Then find the events these people are going to, and only go to them.
It may sound counterintuitive, but often doing
So how about you? Have you ever gotten burnt out from networking? Comment and let me know.