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Define Your Target Market with these 5 Simple Steps

In a previous post, I talked about the importance of defining your target market and the ways you will save a ton of time and money by doing so. Now I want to show you how to define that target demographic so that you can start generating those warm leads and referrals. 1. Observe who currently uses what you offer Perhaps this may be obvious to some, but I understand that it’s easy to get caught up in the nitty-gritty of our business that we fail to consider some of the basics. Ask yourself who it is that currently uses this kind of product or service. Let’s say you offer a new health food product. It’s easy to think, “Well, everybody needs this product.” That may very well be true, but that doesn’t mean everybody would be likely to buy a product like yours. So focus on the people who currently buy similar products. Trust me, you’ll waste a lot of time and money trying to reach everybody. Determining your target demographic doesn’t mean you can’t sell to someone outside of that demographic—it just means you don’t waste your resources trying to market to them. 2. Research your competition If it’s […]

Why Your Instagram Engagement Has Suddenly Dropped Off and What the Shadowban Means for Your IG Marketing

Maybe you are one of the many people who has seen a sudden drop in engagement on Instagram. Don’t worry, you’re not alone – many Instagram users are experiencing the effects of the shadowban – myself included. As a business owner trying to market my business on Instagram, I know firsthand that it can be very frustrating. That’s why I want help you understand what’s happening, and what you need to do to fix it. What exactly is happening? You may be a victim of what they’re calling a “shadowban”. There’s some history behind this term, but in short, it refers to when your account gets blocked or stifled by moderators. And here’s the kicker: it’s done in such a way that you don’t even know it’s happening! On Instagram, this has been going on since February, but it seems to be affecting more and more Instagramers even recently. Instagram has not fully owned up to the fact, and because of this there’s a lot we still don’t know, but here’s what we do know… We know that Instagram is cracking down on “bots” and services that automatically post, like, and comment for you. This, of course, is a good thing because […]

Why Defining Your Target Market Will Save You Time and Money

When I started my company, I had zero business background. No MBA, I’d never taken a business class – never even did the whole lemonade stand thing. So, if you’re like me, you probably found that there’s a bit of a learning curve when starting a business. I want to help you out with one of the biggest tips I could give that will save you time, money, and headaches! You’ve got to define your target market… We’re talking about determining who those people are who want to buy from you. How old are they? What are their interests? Are they a Consumer or a Business? and so on. It’s about getting specific. Many business owners I speak to say they are trying to reach everybody, so they don’t take this step seriously. So what they end up doing is aiming at everything, and hitting nothing! If you haven’t taken this crucial step yet for your business—or if you’ve only done a half-baked version of it—I’m going to give you 4 reasons why you absolutely need to now! 4 Reasons Why You Need to Define Your Target Market 1. Never need to cold-call Cold-calling sucks! I know very few people […]

4 Amazing Color Palette Tools I Use to Design Every Day

As a freelance designer, I work with colors every day. From designing a logo to creating a one-pager, I’m always experimenting with palettes and colors combinations in order to produce the best work for my clients. They say there are no right and wrongs when creating art, and that’s mostly true; but there are also best practices that we can use as guidelines to produce good design. Colors are no different. You have a lot of freedom to mix and match colors, but there is such things as horrible color combinations (read 5 Color Choices You Absolutely Must Avoid When Designing for the Web). Matching colors tastefully is an art. It’s not always the easiest, but it can be the difference between an ok design and a great design. Even I need some help sometimes, and thanks to the internet, there are some pretty amazing tools out there to help you choose colors for your next design. So, I’ve compiled this list of color palette tools, which I use virtually every day: 1. ColorHunt Colorhunt.co is awesome. Here you and other designers can submit your own custom color palettes with 4 colors. Anyone who likes a palette, hits the “Like” button, which […]

5 Tips to Create an Effective Landing Page That Converts

What’s a Landing Page? A “landing page” is a web page that stands apart from your website that has a single focused objective. You can use them for selling a product or service, promoting a product launch, getting email subscribers, and more. They are extremely important to your digital marketing strategy. Most commonly, they are used in conjunction with an ad or sponsored post campaign. Your ad links directly to a landing page where potential customers can learn more and take action. You can’t afford to mess up on designing your landing pages! It could mean the difference between making and losing the sale. I’ve developed and designed landing pages for many different brands. And from that experience, I’ve gathered a few simple, but important tips that you can begin implementing today in your landing page. 5 Tips to Create an Effective Landing Page 1. Be clear about what you’re offering and the benefits. Your copy should clearly communicate what you offer, and how this will make the person’s life better. This may sound obvious, but you’d be surprised how many companies fail to stay focused, and they end up confusing their users. So, let’s say you’re building a landing page for […]

How to Choose the Best Domain Name for Your Website

How to Choose the Best Domain Name for Your Website In the world of websites, I often compare a website to a house. In this comparison, your domain name is like your house’s address. It’s how people find you. But this analogy does not do justice to the full implications of having a domain. Most people don’t have an easy-to-remember house address, and that’s ok. Not so for a domain. Having the right domain is crucial! For this reason, I want to walk you through a few pointers to choose the best domain name for your business or brand. First, where can you search for and purchase available domains? There are many domain registrars out there: GoDaddy, Namecheap, and Dreamhost are just a few. It doesn’t really matter much where you buy it. Domains are usually between $11-$18 per year, however some Premium domains can cost thousands of dollars. Through these domain registrars, you can search availability for potential domains. The search results will usually show the most popular extensions first (.COM, .ORG. .NET) if they are available; but if not, there are other extensions available like .INFO, .US, .CO, etc. Tip #1. If possible, get a .COM or .ORG .COM […]

Should I Build My Website with Wix.com?

Recently, I decided to test-drive a website builder called Wix.com. Now, why would a web developer like myself want to try out a service made for non-developers? Two reasons. One, I love to be up on what other web products are out there. And, two, before WordPress became the preeminent platform for building websites, I’m sure the seasoned developers with coding experience wrote it off because of how simple it was. Today, everyone uses WordPress to build their sites, but maybe a simpler platform like Wix will rise to take its place eventually. I wanted to find out for myself. Perhaps you’re not a web developer, and you want to know whether or not you should attempt to build a website yourself or just go ahead hire a developer. This analysis will help you! I am going to judge the quality of the Wix service by asking 5 important questions. 1. Does it implement good design? This was actually not my first time trying out Wix. I had attempted to build a site with it about four years ago, so the first thing I noticed immediately was that they really have stayed up to date with their design templates. I […]